If you’ve done all the right things that the SEO experts told you to do but still not seeing the kind of traffic you expect, it could be that you have not set up a Sitemap for the search engines.
A sitemap is the best way to tell Google about pages on your site, in case they do not discover them through all of the other methods you employ. Luckily, there is a plugin for that! In fact there are many but the one that I have installed on all of my sites and recommend to clients is XML SITEMAP.
In its simplest terms, an XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process. ~ Google
Creating a Sitemap is especially important if your site has these components:
- Dynamic content (a web page that displays different content each time it’s viewed e.g. time of day etc)
- Pages that feature rich AJAX (tech that updates content) or images .
- Is relatively new and does not yet have a lot of links. (Googlebot crawls the web using links so if you only have a few, without a sitemap it might be hard for Google to find your pages)
- A large archive of pages that have a few links or none at all (remember Googlebot follows links)
While Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexin, creating and publishing a Sitemap is still the best insurance for getting a search engine to learn about your entire site.
Using XML Sitemaps means you no longer have to rely on the older method of “submitting to search engines” using forms and other tools search engines used to require. Now, with this easy to use plugin, you can submit a Sitemap directly instead of waiting for search engines to find it.
The plugin is configured to help all of the major search engines like Google, Bing, Yahoo and Ask.com better index your site. It also takes into condideration making it easier for the crawlers to see the complete structure of your site and extract it more efficiently. The plugin supports all types of WordPress pages. Additionally and perhaps most importantly, it notifies the major search engines every time you create a post about the new content.
You can learn more about creating and using a Sitemap here and if you want to learn how to use WordPress, click here for a great source!
See you in the blogsospher!