If you already have a web site, having a blog can enhance, your existing web presence. The ability to provide your customers, and readers, with fresh content on a daily, or weekly basis can keep your business running even during lean months. Blogging is also a great way for small business owners, with little web design knowledge, and small budgets to establish a professional, attractive, web presence. Many designers charge much less for a completely customized blog design and installation than they would charge for complete, traditional, html or flash website design.
When blogging first began becoming popular among businesses, like many businesses, I was slow to notice the change. It seemed to me as though more and businesses were shutting down their traditional websites and replacing them with well designed blogs. Other business kept their existing websites up, but added links to their websites that sent visitors to their companies’ newly created blogs.
I played around with a few different blogging platforms on a personal level trying to find out what all the fuss was about. I originally set up a small personal blog on WordPress.com. After trying out all of the major blogging platforms I realized that using a blog platform to power my site rather than the current html design could do wonders for my business. In addition to being able to make my blogs look, and feel, professional with little design knowledge, I was also able to easily add photo and text content to these personal blogs with little effort. This was something I pass on to my clients who would never have been able to manage on their traditional sites. Because I also created and manage blog sites for clients, I invested in two WordPress template resources: Artisteer and StudioPress.
I decided to start learning more about blogging, but I didn’t want to change my entire website format until I was sure blogging was right for me and my business. Once I was convinced, I transitioned my main business website to a self hosted WordPress platform and, I started a completely new blog and named it Your WordPress Diva!
Not only did I start this blog using WordPress (self hosted and different from the free WordPress.com version), I have spent so much time learning about WordPress and blogging, that I decided to put together a great little book called “Blogging for Cash“. It, simply put, is “A Path to A Successful Blog”.
Some of the most popular parts of the book are:
- Detailed information on promoting your blog.
Find out how to promote your blog on the internet for free so that you can receive thousands of unique visitors each month, or week! Not only will receive thousands of visitors, this guide will show you how each visitor that stops by your website can earn you money.
- Residual Income Opportunities.
Details on making each post a source of long term, residual income. Stop being worried about losing out on income just because your sick or on vacation. You will no longer be afraid to leave your computer or sign offline Keep earning money even after you’ve stopped updating your blog.
Although this book is packed with so much useful information, all tried and tested, I know how limited resources can be for small and start up businesses, so I have made it affordable for everyone!
Even if you do not download the eBook, I do invite you to subscribe to my feed so that you can continue to take advantage of all of the information I will share in the future.
Here’s to your blogging success!
In my next post I'll share some information about more great plugins for WordPress