Search Engine Optimization for WordPress – Part 1

Hope that you have great plans for the Memorial Day weekend. Can you believe that it is the end of May already?

Did you know that WP comes ready to take full advantage of search engine submissions?

According to,


“its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.”

The basic WP platform includes several built in Search Engine Optimization tools. One of the best is the ability to create static permalinks.   Additionally, to further enhance your Search Engine submission to the engines, there are a lot of third party applications, called plugins, that have been developed for the sole purpose of making it easy to improve your Search Engine Optimization submission ranking.

Something to remember however, is that customizing your wordpress theme, adding various plugins, etc. may break some of the built in search engine submission friendly features.  One way to minimize this problem is in the selection of your theme. Be sure to check to see what the theme developers say about SEO before selecting.  To ensure that you are maintaining  optimal search engine friendliness towards search engine spiders and crawlers, despite the customization, there are 8 things to remember  about SEO for wordpress:

  1. Good, Clean Code : Make sure your site’s code validates since having errors in your code can prevent a search engine from crawling your site successfully.
  2. Content Speaks: Search engines can’t “see” your site but they can “read” your site. Although the ascthestics of your site might be important to you and to your visitors, what “speaks” to a search engine is the content. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good “score”.
  3. Create Your Content  With Real Live Searchers In Mind: If you are writing content that you want to be “found” in a search on the Internet, think about the what someone would type into the browser, the specific words and phrases, to find your information.
  4. Site Content Reviewed First: A search engine visits your site and, in large pare, completely ignores the colors, design etc.  It just crawls through and gathers content and information. A great WordPress Theme is designed with the content as close to the top of the unstyled page as possible. Many search engines scan only the first third of the page before moving on. Make sure your Theme places the relevant content near the top.

Part 2 of Search Engine Optimization for WordPress will follow.  In the meantime, here are a few Search Engine Optimization tools for your wordpress stie that you can install and begin using immediately:

SCRIBE SEO (You can also  read my article about this application here).


Thanks for reading and if you found this article useful or have any questions about the content, please leave a comment ( You can also share this article using the social media tools I have installed at this site.

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[Post Update] This question is answered here: Search Engine Optimization for WordPress - Part 2

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