Google has made some changes to the algorithms that they use to call up a website in their search engines.
On April 21, 2015, Google Search expanded its use of mobile-friendliness as a ranking signal.
According to Google:
This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.
But what does that mean exactly? It means that preferential ranking treatment is now given to sites that are “optimized” for mobile. It also means that having a mobile-friendly website is no longer a nice option to give your customer—it’s absolutely essential.
Not sure if your site passes the “mobile-friendliness” test? If your site is not mobile friendly, the bad news is that Google will overlook it when calculating rankings.
The good news is it’s pretty easy to fix it… usually with a user friendly responsive theme.
If you already have a mobile-friendly site, you still want to check to see just how the Google bots see your site pages so you can make any adjustments, to improve our traffic.
Here is the result of this website’s “mobile-friendliness” test, which you should conduct for every page:
If you would like to have your website tested for mobile-friendliness, my partners over at CyberGMS is available to help you take the “mobile-friendliness test” and find the right solution if you fail!!!
If you are a DIY kinda person, check out these great mobile ready themes or, visit two of my favorite providers:
To your success!